What’s on the Outside Counts: how to create a great B2B site
A few months ago (8, to be exact) the Stone2Stone brand was completely transformed. This week, it happened again on an even larger scale. But why have we done this? What does it achieve? It’s certainly not just because it looks pretty (although that certainly doesn’t hurt!). There is a method to our madness, and a method to having a good B2B website. Let’s talk about why we did what we did, and how the look of your website can enhance your B2B strategy overall.
12 April 2022
B2B Marketing: is now the right time?
When it comes to baking, interviews and catching trains, they all have something in common; your timing has to be perfect, or it could spell disaster. The same can be applied to B2B marketing (albeit perhaps on a slightly less dramatic scale). When sending out content, be it an email, social media post or even a cold call, it is imperative to use insight and analytics to ensure you do it at a time that will provide maximum response. So what times are best for the different pieces of content that will benefit your B2B strategy the most?
24 February 2022
B2B Back From The Dead: How To Resurrect Dead Leads
It’s never a nice experience to lose someone. Ok, that sounds a little dramatic when applied to B2B marketing, but it still hurts your brand when you lose a lead, especially if they’ve been along for the ride for a while. But never fear, there are numerous tactics you can use to try and draw these passive prospects back into the fold, without being too in-your-face about it. But at what point is it finally time to let go?
17 February 2022
Inbound vs Outbound Marketing: which is best in B2B?
Inbound and outbound marketing are two very different things, that can produce very different results. But what are the differences between the two, is one truly better than the other, and is there a perfect balance between the two for your B2B marketing strategy?
10 February 2022
Sometimes it’s Ok to Brag: the importance of case studies in B2B
Ah, the (not so) humble case study. You’d be hard pressed nowadays to find a B2B marketing agency website that doesn’t have at least a couple of these, and it’s not difficult to see why. Case studies are a great way of showing off your skills to potential clients – but what is the importance of a case study, how do you write a good one, and what do you do if your past client wants to remain anonymous?
03 February 2022
Ok, Boomer: how to market to different generations in B2B
I put my hands up and proudly admit to belonging to Generation Z. Each generation has its positives and negatives, but we can’t pick and choose which one we belong to. Every generation must learn to work together despite the (sometimes very) big differences between them. The same goes for B2B marketing. If you only market to one generation, be it older or younger, you’re closing off your own audience and reach perhaps without even realising it. Let’s take a look at why learning to develop a marketing strategy that fits all generations is the best way to go.
27 January 2022
MarTech in B2B: the software you need to be utilising
Now that we’re in 2022 (can you believe it?!) it’s only becoming more and more clear that technology rules over all. In B2B marketing, it’s no different. Marketing technology, or MarTech, is a crucial part of making your brand strategy run as smoothly and effectively as possible. But why is it so important, and what are some of the best of these tools to use (purely coming from my suggestions)?
20 January 2022
Cold Calling in B2B: it’s time to heat things up
We’ve waved goodbye to many aspects and techniques in B2B marketing over the years. We’ve waved goodbye to trade magazines and hello to LinkedIn ads. Farewells were said to email chains (thank God) as we waved hello to newsletters. But one technique that has (so far) stood the test of time is, you guessed it, cold calling. I’ve seen on social media a couple of people from the B2B world questioning whether cold calling is still an effective B2B technique in 2022, and I very much think the answer is yes. But why could some people be wishing it go out of style?
29 May 2022