Abacus
Forged coins
Stone2Stone worked with Abacus to create messaging highlighting how working in partnership with newly acquired cyber security business Gotham Security, in-house penetration testing can provide businesses with a comprehensive understanding of their cybersecurity strengths and weaknesses.
The Challenge
To develop a campaign highlighting the potential of this recent acquisition, in bolstering cybersecurity defences proactively, prior to any cyber-attack whilst highlighting this new partnership.
The Target
New, potential and existing Abacus and Gotham Security customers.
The Solution
A co-branded bespoke metal coin displayed both the Abacus and Gotham Security logos and packaged in an engaging A5 booklet and mailed to 119 identified individuals accompanied by teaser emails and a landing page.
The Outcome
A campaign that successfully attracted 15 new customer opportunities, while also bringing back two returning customers, consolidating the customer base and driving business growth.
The Result
- 119 Targets Identified
- 15 New Customer Opportunities
- 2 Returning Customers
50+ clients who are pushing the limits of B2B lead generation
