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12 Days of Christmas

Digital Marketing

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An easy-to-use interactive Christmas calendar informing customers about CSI and IBM’s solutions through the magic of Santa’s Workshop.

The Challenge

To create an informative series of videos about who CSI, and IBM, are and how their solutions can benefit customers in a visually stimulating medium.

The Target

Potential Customers With Great Christmas Elf Skills That Would Benefit From CSI’s Managed Support And Cloud Services.

The Solution

The creation of 12 short form videos presented by experts from CSI and IBM, educating viewers in a conversational manner on their services from power servers to hybrid cloud solutions.

The Outcome

A fun, interactive 12 Days of Christmas calendar filled with informational videos with a corresponding quiz to win a variety of amazing prizes.

The Results

  • 287 Correct Answers
  • 346 Video Views
  • 53% Increased Social

50+ clients who are pushing the limits of B2B Lead Generation