Lead Generation Posters

The Challenge

Stone2Stone were tasked by our clients ForcePoint and ECI to identify ideal potential targets from within specific sectors and to create a thought provoking, memorable engagement.

The Target

Valuable potential leads were identified and researched from the key organisations in the specific sectors requested.

The Solution

Identify key individuals from chosen organisations and carry out in depth intel gathering on said targets. Design, write copy and create a spoof bespoke poster featuring the target in a setting that fits their interests, delivered both physically and digitally.

The Outcome

Fulfilment and deployment of a total of 45 individual assets by recorded delivery, followed up with a personalised letter. They were also sent the same posters digitally, generating quality leads for ForcePoint and ECI, respectively.

The Results

• 45 Individual Identified
• 30 Organisations Identified
• 28 Leads Generated