WiFi Wonder person
ABM
Personalised comic book strips were created using the likeness of senior Telco targets to promote the netAlly handheld device, including bespoke posters and landing pages.
The Challenge
To create an utterly unique and engaging campaign for e92plus vendor netAlly’s new handheld device.
The Target
Senior contacts including engineering and operational directors at Telcos, who’s engineers rely on accurate and reliable testing equipment.
The Solution
Creation of ‘Wi-Fi Wonderperson’, our very own superhero with the power to save networks everywhere.
The Outcome
Creation of personalised comic book strips and email campaigns featuring targets as the superhero – because who wouldn’t want to save the (Wi-Fi) world?
The Results
- 29 Targeted Comic Books
- 20 Unique opens
- 15 Click-Throughs
50+ clients who are pushing the limits of B2B Lead Generation
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